Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
ListPrice: $29.95
Offer: $19.77
Similar Products (5+)
|
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $24.95
Offer: $16.47
Similar Products (5+)
|
Crossing the Chasm
Author: Geoffrey A. Moore
Manufacturer: Collins Business
ListPrice: $17.95
Offer: $12.21
Similar Products (5+)
|
Term Sheets & Valuations - A Line by Line Look at the Intricacies of Venture Capital Term Sheets & Valuations (Bigwig Briefs)
Author: Alex Wilmerding
Manufacturer: Aspatore Books
ListPrice: $14.95
Offer: $13.45
Similar Products (5+)
|
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
ListPrice: $39.99
Offer: $26.39
Similar Products (5+)
|
Solution Selling: Creating Buyers in Difficult Selling Markets
Author: Michael T. Bosworth
Manufacturer: McGraw-Hill
ListPrice: $32.95
Offer: $21.75
Similar Products (5+)
|
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
Author: Thomas T. Nagle
Manufacturer: Prentice Hall
ListPrice: $87.00
Offer: $54.81
Similar Products (5+)
|
The Product Managers Handbook, 3E
Author: Linda Gorchels
Manufacturer: McGraw-Hill
ListPrice: $59.95
Offer: $37.77
Similar Products (5+)
|
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI: Boost the Quality and Quantity of Leads to Increase Your ROI
Author: Brian Carroll
Manufacturer: McGraw-Hill
ListPrice: $24.95
Offer: $16.47
Similar Products (5+)
|
The Fundamentals of Business-to-Business Sales & Marketing
Author: John Coe
Manufacturer: McGraw-Hill
ListPrice: $24.95
Offer: $16.47
Similar Products (5+)
|
The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
Author: Linda Gorchels
Manufacturer: McGraw-Hill
ListPrice: $29.95
Offer: $19.77
Similar Products (5+)
|
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Author: Geoffrey A. Moore
Manufacturer: Collins Business
ListPrice: $16.95
Offer: $11.53
Similar Products (5+)
|
Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (2nd Edition)
Author: James A. Swanson
Manufacturer: Professional Publications, Inc.
Offer: $17.50
Similar Products (5+)
|
The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
Author: Michael A. Cusumano
Manufacturer: Free Press
ListPrice: $30.00
Offer: $19.80
Similar Products (5+)
|
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Author: Nirmalya Kumar
Manufacturer: Harvard Business School Press
ListPrice: $35.00
Offer: $23.10
Similar Products (5+)
|
Writing White Papers: How to Capture Readers and Keep Them Engaged
Author: Michael A. Stelzner
Manufacturer: WhitePaperSource Publishing
ListPrice: $34.95
Offer: $23.07
Similar Products (5+)
|
Software Product Management Essentials
Author: Alyssa Dver
Manufacturer: Anclote Press
ListPrice: $34.95
Offer: $23.07
Similar Products (5+)
|
Product Strategy for High Technology Companies
Author: Michael E. McGrath
Manufacturer: McGraw-Hill
ListPrice: $49.95
Offer: $32.97
Similar Products (5+)
|
Marketing High Technology
Author: William H. Davidow
Manufacturer: Free Press
ListPrice: $35.00
Offer: $28.00
Similar Products (5+)
|
Marketing Imagination, New, Expanded Edition
Author: Theodore M. Levitt
Manufacturer: Free Press
ListPrice: $19.95
Offer: $17.95
Similar Products (5+)
|
The Marketing Plan: How to Prepare and Implement It
Author: William M. Luther
Manufacturer: AMACOM
ListPrice: $19.95
Offer: $13.57
Similar Products (5+)
|
Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
Author: Lawrence G. Friedman
Manufacturer: Butterworth-Heinemann
ListPrice: $42.95
Offer: $28.35
Similar Products (5+)
|
The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale
Author: Jeff Thull
Manufacturer: Kaplan Business
ListPrice: $25.00
Offer: $16.50
Similar Products (5+)
|
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
Author: Thomas Nagle
Manufacturer: Prentice Hall
ListPrice: $75.20
Offer: $47.38
Similar Products (5+)
|
Marketing of High-Technology Products and Innovations (2nd Edition)
Author: Jakki J Mohr
Manufacturer: Prentice Hall
ListPrice: $96.00
Offer: $76.80
Similar Products (5+)
|
Marketing Plans, Sixth Edition: How to prepare them, how to use them
Author: Malcolm McDonald
Manufacturer: Butterworth-Heinemann
ListPrice: $50.95
Offer: $45.85
Similar Products (5+)
|
The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
Author: Paul Wiefels
Manufacturer: Collins Business
ListPrice: $24.95
Offer: $16.47
Similar Products (5+)
|
Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy
Author: Geoffrey A. Moore
Manufacturer: Collins Business
ListPrice: $26.95
Offer: $19.67
Similar Products (5+)
|
Marketing Plans
Author: Malcolm McDonald
Manufacturer: Butterworth-Heinemann
ListPrice: $49.95
Offer: $32.97
Similar Products (5+)
|
Channel Advantage, The
Author: Lawrence Friedman
Manufacturer: Butterworth-Heinemann
ListPrice: $68.95
Offer: $49.64
Similar Products (5+)
|
Copywriting That Sells High Tech
Author: Janice M. King
Manufacturer: WriteSpark Press
ListPrice: $49.95
Offer: $49.95
Similar Products (5+)
|
The White Paper Marketing Handbook
Author: Robert W. Bly
Manufacturer: South-Western Educational Pub
ListPrice: $39.95
Offer: $29.16
Similar Products (5+)
|
Product Marketing for Technology Companies
Author: Mark Butje
Manufacturer: Butterworth-Heinemann
ListPrice: $45.95
Offer: $33.82
Similar Products (5+)
|
Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)
Author: Marian Burk Wood
Manufacturer: Prentice Hall
ListPrice: $95.53
Offer: $85.97
Similar Products (5+)
|
Entrepreneurial Marketing: Lessons from Wharton`s Pioneering MBA Course
Author: Leonard M. Lodish
Manufacturer: Wiley
ListPrice: $34.95
Similar Products (5+)
|
It's Not About the Technology
Author: Raj Karamchedu
Manufacturer: Springer
ListPrice: $79.95
Offer: $64.10
Similar Products (2)
|
The Marketing Plan: A Handbook
Author: Marian Burk Wood
Manufacturer: Pearson Prentice Hall
ListPrice: $69.33
Similar Products (5+)
|
